How big is the no-code market?

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The no-code market represents one of the fastest-growing segments in enterprise software, fundamentally reshaping how businesses approach application development.

This comprehensive analysis breaks down the market dynamics, financial metrics, and strategic opportunities that entrepreneurs and investors need to understand when entering this transformative industry. And if you need to understand this market in 30 minutes with the latest information, you can download our quick market pitch.

Summary

The global no-code market reached $28.11 billion in 2024 and is projected to hit $204.5 billion by 2035, driven by enterprise digital transformation and SMB cost efficiency demands. Microsoft Power Platform leads with 20% market share, while Asia-Pacific shows the fastest growth at 33% CAGR through 2030.

Metric 2024 Actual 2025 Forecast Key Insights
Global Market Size $28.11B $35.86B 27.6% YoY growth driven by enterprise adoption
Leading Platform Microsoft (20%) Growing AI Copilot integration accelerating adoption
Fastest Growing Segment SMBs (35% growth) Continuing Cost efficiency and rapid deployment drivers
Geographic Leader Asia-Pacific (33% CAGR) Accelerating China, India, Southeast Asia digital programs
VC Funding $4.2B $5.0B projected 19% increase showing investor confidence
Project Adoption 30% of new apps 40% tracking Enterprise citizen-developer programs expanding
Enterprise Adoption 65% have programs 75% increasing budgets Formal governance frameworks emerging

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How much revenue did the global no-code industry generate in 2024 and how is it tracking so far in 2025?

The global no-code development platforms market generated $28.11 billion in revenue during 2024, representing a significant 27.2% increase from the $22.11 billion recorded in 2023.

This growth trajectory places the market on track to reach $35.86 billion by the end of 2025, maintaining a robust 27.6% year-over-year growth rate. The acceleration is primarily driven by enterprise digital transformation initiatives that prioritize rapid application deployment and reduced IT backlogs.

Unlike traditional software markets that often experience growth deceleration, the no-code sector maintains momentum through expanding use cases beyond simple form builders to complex workflow automation and AI-driven decision support systems. Enterprise spending on citizen-developer programs and SMB adoption of cost-effective development alternatives continue to fuel this expansion.

Current 2025 tracking data through mid-year indicates the market is performing above initial projections, with quarterly growth rates consistently exceeding 6-7% per quarter. This suggests the full-year 2025 target of $35.86 billion may be conservative, with actual results potentially reaching $37-38 billion.

What's the projected market size for the no-code sector in 2026, and how big could it realistically get by 2030 and 2035?

Conservative projections place the no-code market at approximately $45.8 billion in 2026, applying the current 27.6% compound annual growth rate from established market research.

By 2030, multiple analyst forecasts converge on $93.9 billion, representing a sustained CAGR of 27.2% through 2029. This projection assumes continued enterprise adoption acceleration and expanding geographical penetration, particularly in Asia-Pacific markets where digital transformation investments remain robust.

Looking toward 2035, the market could realistically reach $204.5 billion, though this requires a more conservative 20-25% CAGR beyond 2030 as the market matures. This long-term projection factors in market saturation effects, increased competition, and the natural deceleration that occurs as industries achieve higher baseline adoption rates.

The 2035 projection assumes several critical developments: successful integration of generative AI capabilities that expand platform sophistication, continued enterprise shift toward citizen-developer models, and emerging market penetration reaching 40-50% of current developed market adoption levels. These factors could drive the total addressable market beyond initial conservative estimates.

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No-Code/Low-Code Market size

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Which no-code platforms captured the largest market shares in 2024 and how are those shares evolving in 2025?

Microsoft Power Platform dominated the no-code landscape in 2024 with a 20% market share, leveraging its enterprise Office 365 ecosystem integration and AI Copilot capabilities to drive adoption among existing Microsoft customers.

Platform 2024 Share 2025 Trend Strategic Positioning
Microsoft Power Platform 20% Growing AI Copilot integration driving enterprise embedding; strong Office 365 ecosystem leverage
Salesforce Lightning 15% Stable Focused on CRM-adjacent workflows; stronger enterprise pipeline development
Mendix 12% +2 ppt growth New co-innovation centers targeting enterprise; strong European presence
Appian 10% Flat Heavy investment in GenAI integrations; process automation focus
OutSystems 8% +1 ppt growth Mid-market SMB targeting; strong developer-friendly positioning
Bubble 5% Growing Strong startup and solo developer community; visual programming leadership
Others 30% Fragmenting Specialized vertical players and emerging AI-native platforms

The competitive landscape shows increasing consolidation among the top five players, while the "Others" category remains highly fragmented with numerous specialized vertical solutions and emerging AI-native platforms competing for specific use cases and geographic markets.

How fast is the no-code market growing year-over-year and what segments are growing the quickest—enterprise, SMBs, solopreneurs?

SMBs lead market growth with a 35% year-over-year expansion rate from 2024 to 2025, driven by cost efficiency demands and the need for rapid application delivery without extensive IT resources.

Enterprise segments follow closely with 30% growth, fueled by large-scale digital transformation initiatives and the strategic shift toward citizen-developer programs to address mounting IT backlogs. Enterprise adoption represents the largest absolute revenue contributor despite lower percentage growth rates.

Solopreneurs and citizen developers show 25% growth, supported by increasingly sophisticated no-code templates and reduced barriers to entry. This segment benefits from platform democratization efforts and community-driven learning resources that lower the technical threshold for application development.

The enterprise segment's $14 billion revenue base in 2024 demonstrates that while SMBs show higher percentage growth, enterprise spending drives the majority of absolute market expansion. Enterprise deals typically involve multi-year contracts with average values exceeding $100,000, compared to SMB subscriptions averaging $20,000-50,000 annually.

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Which geographic regions are investing the most in no-code tools, and how are emerging markets contributing to this growth?

North America maintains its position as the largest no-code market, accounting for 45% of global spending in 2024, led by U.S. federal modernization projects and financial sector digital transformation initiatives.

Europe represents 25% of global investment, with particularly strong adoption in the UK, Germany, and Nordic countries where regulatory compliance requirements drive demand for rapid, auditable application development. European enterprises favor platforms with strong data governance capabilities and GDPR compliance features.

Asia-Pacific emerges as the fastest-growing region with a 33% CAGR through 2030, representing 20% of current global spending. China, India, and Southeast Asian markets drive this expansion through government-sponsored digital economy programs and rapidly scaling SMB sectors that require cost-effective development solutions.

Emerging markets collectively contributed 10% of global revenue in 2024 but show remarkable adoption acceleration, with Latin America, Africa, and MENA regions doubling their year-over-year adoption rates. These markets benefit from cloud-native startup ecosystems that bypass traditional enterprise software infrastructure, making no-code platforms particularly attractive for rapid business scaling.

The geographic distribution reflects broader technology adoption patterns, where established markets drive absolute spending while emerging markets provide the highest growth rates and future expansion potential for platform providers seeking new customer bases.

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How much venture capital funding went into no-code startups in 2024 compared to 2025, and how does that reflect investor confidence?

Venture capital funding in no-code startups reached $4.2 billion in 2024, with 2025 projections indicating a 19% increase to approximately $5.0 billion based on first-half performance trends.

This funding growth reflects sustained investor confidence in AI-enabled no-code platforms that demonstrate clearer paths to enterprise-scale revenue and market differentiation. Investors particularly favor startups integrating generative AI capabilities, workflow automation, and vertical-specific solutions that address specialized industry needs.

The 2025 funding increase contrasts with broader SaaS market funding declines, indicating that investors view no-code as a resilient category with strong fundamentals and expanding total addressable markets. Deal sizes show polarization, with seed rounds averaging $2-5 million and Series B+ rounds exceeding $25 million for platforms demonstrating enterprise traction.

Notable funding patterns include increased investment in API-first platforms, industry-specific solutions (healthcare, finance, logistics), and tools that bridge no-code with traditional development workflows. This suggests investor recognition that the market is maturing beyond simple drag-and-drop builders toward sophisticated development environments.

The sustained funding growth indicates venture capital firms view no-code as entering a mainstream adoption phase rather than remaining a niche development alternative, supporting longer-term market expansion projections through 2030.

No-Code/Low-Code Market growth forecast

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What percentage of software development projects in 2024 used no-code or low-code tools, and how is that shifting in 2025?

An estimated 30% of new business applications were built on no-code or low-code platforms in 2024, representing a significant increase from 20% in 2023 and demonstrating accelerating mainstream adoption.

Current 2025 tracking indicates this percentage is rising toward 40%, driven by enterprises implementing formal citizen-developer programs designed to clear mounting IT backlogs and accelerate digital transformation timelines. Enterprise IT departments increasingly view no-code as a strategic complement to traditional development rather than a replacement.

The adoption shift reflects changing organizational attitudes toward application development governance, with IT teams establishing frameworks that enable business users to create applications while maintaining security, compliance, and integration standards. This structured approach drives higher adoption rates compared to earlier shadow IT implementations.

Industry-specific adoption varies significantly, with financial services and healthcare showing higher percentages (45-50%) due to regulatory reporting requirements and workflow automation needs, while manufacturing and retail maintain lower adoption rates (25-30%) due to complex system integration requirements.

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What are the most common business use cases for no-code tools right now, and how are those use cases expanding or changing?

Workflow automation dominates current no-code implementations, particularly for HR onboarding processes, purchase-to-pay systems, and approval workflows that previously required custom development or manual processing.

  • Customer-Facing Applications: Self-service portals, appointment scheduling, and customer feedback systems that reduce support overhead while improving user experience
  • Data Dashboards & Reporting: Real-time analytics dashboards that connect multiple data sources without requiring data engineering resources
  • Mobile Apps for Field Services: Inspection forms, maintenance tracking, and field data collection applications that sync with backend systems
  • Internal Tools: Inventory management, CRM extensions, and department-specific applications that address unique operational needs

Use case expansion shows clear movement from simple data forms toward AI-driven decision support systems and complex multi-step workflows that integrate machine learning capabilities. Organizations increasingly deploy no-code platforms for predictive maintenance, customer segmentation, and automated approval processes that incorporate intelligent routing based on data analysis.

The evolution toward AI-enhanced applications represents a significant market maturation, with platforms adding natural language processing, computer vision, and predictive analytics capabilities that enable business users to create sophisticated applications without data science expertise. This expansion significantly increases the total addressable market beyond traditional form-based applications.

What's the adoption rate of no-code tools within large enterprises versus small businesses and startups?

Large enterprises show 65% adoption rates with formal no-code programs in place, while 75% plan to increase their no-code budgets in 2025, indicating strong institutional commitment to citizen-developer strategies.

Small and medium businesses demonstrate 60% adoption rates for at least one no-code platform, with 80% planning to add additional tools within the next 12 months. SMB adoption is driven by cost efficiency and speed-to-market advantages that allow smaller organizations to compete with larger enterprises in digital capabilities.

Enterprise adoption typically involves comprehensive governance frameworks, dedicated citizen-developer training programs, and integration with existing enterprise architecture. Large organizations favor platforms offering enterprise-grade security, compliance features, and extensive API connectivity for legacy system integration.

SMB adoption patterns show preference for all-in-one platforms that minimize integration complexity and provide immediate value without extensive configuration. Smaller organizations often adopt no-code tools as primary application development methods rather than supplements to traditional development teams.

The adoption rate differential reflects organizational capacity for change management and technology integration, with enterprises requiring longer implementation cycles but generating higher per-customer revenue for platform providers through multi-year enterprise agreements.

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No-Code/Low-Code Market trends

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What's the average customer acquisition cost (CAC) and lifetime value (LTV) for top no-code platforms?

Top no-code platforms report customer acquisition costs ranging from $5,000 to $12,000, with customer lifetime values spanning $45,000 to $120,000, creating healthy unit economics that support sustained growth investments.

Customer Segment Average CAC Average LTV LTV/CAC Ratio
Enterprise (1000+ employees) $10,000-$12,000 $100,000-$120,000 10-12x
Mid-Market (100-999 employees) $6,000-$8,000 $60,000-$80,000 10-13x
SMB (10-99 employees) $2,000-$4,000 $20,000-$35,000 8-12x
Solopreneurs/Small Teams $500-$1,500 $8,000-$15,000 10-16x

Enterprise deals drive the highest absolute LTV values above $100,000 through multi-year contracts and platform expansion across multiple departments. These customers typically start with pilot implementations and expand usage based on demonstrated ROI and user adoption success.

SMB subscriptions average $20,000-$50,000 annually but show higher relative growth rates and faster implementation cycles. The lower CAC for SMB customers reflects simpler sales cycles and reduced decision-maker complexity compared to enterprise procurement processes.

Platform providers optimize their customer economics through freemium models that reduce initial CAC while creating upgrade paths that increase LTV over time. Successful platforms maintain LTV/CAC ratios above 8x, with the strongest performers achieving 12-15x ratios through effective expansion revenue strategies.

How saturated is the market across major categories like app builders, automation tools, e-commerce, and internal tools?

Market saturation analysis reveals significant variation across no-code categories, with app builders showing high saturation while internal tools remain largely untapped, particularly in large enterprise environments.

Category 2024 Revenue Share Saturation Level Market Outlook & Opportunities
App Builders 35% High Innovation focus on GenAI templates and industry-specific solutions
Automation Tools 30% Medium Growth via AI orchestration and complex workflow management
E-commerce Builders 15% Medium Niche vertical expansion in B2B marketplaces and specialized retail
Internal Tools 20% Low Significant untapped demand in large enterprise departments

App builders face intense competition with numerous established players, driving innovation toward AI-powered development assistance and industry-specific templates that reduce time-to-value. Market leaders differentiate through advanced customization capabilities and enterprise-grade deployment options.

Automation tools show medium saturation with substantial growth opportunities in AI orchestration, where platforms integrate machine learning capabilities to create intelligent workflow routing and decision-making processes. This represents a significant evolution beyond simple trigger-action automation.

Internal tools present the greatest expansion opportunity, particularly in large enterprises where department-specific applications remain largely manual or rely on outdated legacy systems. This category offers the highest potential for market disruption and new entrant success.

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What are the biggest challenges and barriers that are slowing down wider adoption of no-code tools in 2025, and how might these be addressed by 2026?

Governance and compliance concerns represent the primary barrier to enterprise no-code adoption, with IT departments fearing shadow IT proliferation and potential security vulnerabilities from unmanaged application development.

Integration complexity with legacy systems creates significant implementation friction, particularly for enterprises with complex ERP, CRM, and database architectures that require extensive API development and data mapping. Many organizations struggle to connect no-code applications with existing business-critical systems.

Skill gaps persist among non-technical users who require training to effectively leverage platform capabilities beyond basic form creation. Organizations often underestimate the learning curve required for sophisticated workflow development and data integration tasks.

Scaling and performance limitations become apparent as applications grow beyond initial prototypes, with platforms sometimes struggling to handle enterprise-grade transaction volumes and complex business logic requirements that exceed their architectural capabilities.

By 2026, these barriers will likely be addressed through stronger governance frameworks with embedded policy engines, expanded pre-built connector libraries for common enterprise systems, platform-integrated learning modules with AI-powered development assistance, and enhanced cloud-native architectures with autoscaling capabilities that support enterprise performance requirements. These improvements will accelerate adoption across all market segments.

Conclusion

Sources

  1. The Business Research Company - No-Code Development Platforms Global Market Report
  2. AI Multiple - Low-Code Statistics
  3. Tadabase - No-Code Statistics and Facts
  4. Code Conductor - No-Code Statistics
  5. Mordor Intelligence - No-Code AI Platform Market
  6. KBV Research - No-Code AI Platform Market
  7. Research and Markets - No-Code AI Platform Market
  8. Grand View Research - No-Code AI Platform Market
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