How big is the quick commerce market?

This blog post has been written by the person who has mapped the quick commerce market in a clean and beautiful presentation

The quick commerce market has exploded into a multi-hundred billion dollar industry, transforming how consumers shop for everything from groceries to electronics.

This comprehensive analysis examines the sector's explosive growth from $170 billion in 2024 to projected trillion-dollar valuations by 2033, revealing the key opportunities and challenges for entrepreneurs and investors looking to capitalize on this retail revolution.

And if you need to understand this market in 30 minutes with the latest information, you can download our quick market pitch.

What was the total size of the global quick commerce market in 2024, and how much has it grown or shrunk so far in 2025?

The global quick commerce market reached approximately $170.8 billion in 2024, with multiple research firms providing varying estimates based on different measurement methodologies.

Fortune Business Insights values the 2024 market at $170.80 billion, while Statista projects 2025 revenue at $195.01 billion, indicating robust 14.2% year-over-year growth. The Business Research Company reports more aggressive growth from $104.1 billion in 2024 to $130.51 billion in 2025, representing a 25.4% increase.

India exemplifies the sector's explosive growth trajectory, with the market expanding 280% over two years from $0.5 billion in FY22 to $3.3 billion in FY24. The Indian market alone is expected to reach $5.38 billion in 2025, demonstrating the 75-85% global growth rate projected for the sector. This translates to approximately $5 billion in global gross merchandise value (GMV) for 2025.

The global user base has expanded from 600 million people in 2024 to an estimated 720 million in 2025, with projections reaching 900 million by 2029. This user growth directly correlates with revenue expansion as average monthly orders per customer increased from 4.4 in 2021 to 6 in 2024.

Need a clear, elegant overview of a market? Browse our structured slide decks for a quick, visual deep dive.

Which regions or countries generated the highest revenue in quick commerce in 2024 and 2025, and how is this expected to evolve by 2026?

China dominates global quick commerce revenue, generating $92.68 billion in 2025 and representing the largest single market worldwide.

North America holds the second position with 33.52% global market share in 2024, with the United States specifically expected to reach $62.63 billion by 2025. The Asia-Pacific region overall projects $111.78 billion in revenue for 2025, growing at an 8.31% CAGR through 2030.

Europe represents a smaller but rapidly growing market, valued at $8.96 billion in 2025 and expected to reach $19.08 billion by 2032. India, while smaller in absolute terms at $5.38 billion projected for 2025, leads global growth rates with 17% annual expansion, significantly outpacing other major markets.

Growth rate rankings for 2025 show India at the top with 17%, followed by Japan at 9.3%, Germany at 8.6%, France at 8.5%, and China at 8.3%. By 2026, analysts expect Asia-Pacific to become the fastest-growing region overall, with Tier 2 and 3 cities projected to account for 50% of India's e-commerce activity.

Regional evolution by 2026 suggests significant market maturation, with Japan's grocery delivery users expected to reach 51.9 million by 2029 and France's market share for grocery delivery anticipated to hit 28.3% by 2025.

If you want updated data about this market, you can download our latest market pitch deck here

What are the projected market size and CAGR for quick commerce by 2026, and what do forecasts say for the next 5 and 10 years?

Quick commerce market projections show sustained exponential growth across multiple timeframes, with varying estimates reflecting different measurement methodologies and regional focuses.

By 2030, global market forecasts range from $283.04 billion to $352.8 billion, representing compound annual growth rates of 7.74% to 25% depending on the specific market segment and geographic focus. India's market specifically is projected to reach $35-57 billion by 2030, while the global user base is expected to hit 930.3 million users.

Long-term projections for 2033-2035 suggest the market could reach $998.1 billion to $1.03 trillion globally, indicating sustained CAGR of 20-25% annually across most major markets. These projections assume continued urbanization, technology adoption, and consumer behavior shifts toward instant gratification.

Regional CAGR variations show India maintaining potential 40%+ annual growth through 2030, while developed markets like the US and Europe are expected to stabilize at 15-20% annual growth rates. The Asia-Pacific region overall is projected to sustain 20-25% CAGR through the decade.

Key factors supporting these projections include mobile penetration reaching 90%+ in major markets, 5G network expansion enabling real-time tracking capabilities, and AI-driven logistics optimization reducing delivery costs by 25-30% over the forecast period.

How does average order volume, delivery time, and customer retention rate compare across the top quick commerce players in 2025?

Average order values vary significantly across global quick commerce players, with regional differences reflecting local purchasing power and market maturity levels.

What are the key drivers of growth in the quick commerce sector?

Urban density and infrastructure development serve as the primary foundation enabling efficient 10-30 minute delivery models across metropolitan areas.

High population density in cities allows strategic placement of dark stores and micro-fulfillment centers, optimizing delivery routes and reducing last-mile costs. Smartphone penetration has reached 77% in India and over 90% in developed markets, driving app-based ordering behavior and real-time tracking expectations.

Digital payment adoption represents a critical enabler, with UPI dominating Indian transactions and 90% of Gen Z preferring digital payments globally. 4G/5G connectivity enables seamless real-time order tracking, instant notifications, and enhanced user experiences that traditional retail cannot match.

Technology advancement through AI-driven logistics delivers 30-50% efficiency improvements in inventory management, while route optimization algorithms reduce delivery costs by 25%. Predictive analytics enables demand forecasting and inventory optimization, reducing waste and improving profit margins.

Consumer behavior shifts toward instant gratification show 63% of shoppers citing immediate fulfillment as their primary purchasing driver, with 74% valuing convenience over price. Category expansion beyond groceries to electronics, fashion, and beauty products broadens the addressable market and increases average order values.

What are the most profitable product categories in quick commerce today, and how have these shifted from 2024 to 2025?

Pharmacy products command the highest gross margins at 20-30%, significantly outperforming traditional grocery categories that typically achieve 15-20% margins.

Traditional categories continue to dominate volume, with groceries and essentials maintaining 32% market share, while snacks and beverages lead impulse buying with the highest order frequency. Personal care products have shown rapid growth in urban markets, particularly in the premium segment where consumers pay higher prices for convenience.

The most significant shift from 2024 to 2025 has been the expansion beyond groceries, with general merchandise now representing 15-20% of quick commerce GMV. Electronics have emerged as a major category, with mobile phones and accessories accounting for 15-20% of total GMV, demonstrating successful category diversification.

Fashion and apparel have gained presence in quick delivery, while ready-to-eat meals have emerged as a high-frequency category driving repeat purchases. Premium categories like iPhone sales through platforms like Blinkit demonstrate the successful expansion into high-value consumer electronics.

Wondering who's shaping this fast-moving industry? Our slides map out the top players and challengers in seconds.

If you want clear information about this market, you can download our latest market pitch deck here

What is the unit economics of quick commerce in 2025: average basket size, gross margins, delivery cost, and customer acquisition cost?

Quick commerce unit economics in 2025 show improving but still challenging profitability metrics, with total fulfillment costs ranging from $8-12 per order globally.

What is the market share of the major players in 2024 and 2025, and who is gaining or losing ground?

Market consolidation has accelerated in 2025, with clear leaders emerging in each major geographic region and smaller players struggling to maintain competitive positions.

In India, Blinkit has strengthened its leadership position from 40% to 46% market share through Zomato's backing and aggressive expansion strategy. Zepto has maintained strong growth, increasing from 25% to 30% market share while raising $1.35 billion in funding during 2024, positioning itself for continued expansion.

Swiggy Instamart holds steady at 23-27% market share, leveraging its existing food delivery network and customer base. Other players including BigBasket and Dunzo have seen their combined market share compressed to 3-7%, indicating market consolidation trends.

Gopuff dominates the US market with over 120,000 daily active users, while Instacart leads grocery delivery in North America more broadly. Getir maintains significant European operations despite recent market exits from some regions, and traditional e-commerce giants like Amazon and Flipkart are adapting with their own quick commerce offerings to compete.

Regional consolidation is expected to continue, with analysts projecting fewer players surviving by 2030 as funding becomes more selective and profitability requirements increase. Market leaders are gaining ground through superior unit economics, technology investments, and geographic expansion into Tier 2 and 3 cities.

How much capital has been raised in the quick commerce sector in 2024 and 2025, and what are investors' expectations for return and exit?

Quick commerce funding reached unprecedented levels in 2024, with Zepto alone raising $1.35 billion including a $350 million round in November, maintaining its $5 billion valuation.

India's VC market totaled $13.7 billion in 2024, with quick commerce being a major driver of this growth. Consumer technology funding reached $5.4 billion, representing a 2.3x increase largely attributed to quick commerce investments. The sector commanded premium valuations compared to traditional e-commerce, reflecting investor confidence in the business model's scalability.

Investor expectations center on medium-term profitability, with market leaders expected to reach 7-8% contribution margins by 2030. Revenue diversification through advertising and platform fees has become a significant focus, as these high-margin revenue streams (90-95% margins) provide paths to sustainable profitability.

Exit strategies include IPO preparations, with Zepto planning a 2025 public listing following Swiggy's successful market debut. Geographic expansion beyond metro cities drives scalability narratives, while unit economics improvement demonstrates clearer paths to profitability than previous funding cycles.

Valuation multiples remain elevated compared to traditional retail, with investors betting on market leadership positions translating to sustainable competitive advantages. However, funding is becoming more selective as investors demand clearer profitability timelines and sustainable unit economics rather than pure growth metrics.

If you want to grasp this market fast, you can download our latest market pitch deck here

What are the top three operational challenges faced by quick commerce players today, and how have companies adapted since 2024?

Unit economics and profitability remain the most critical challenge, with operational costs of $8-12 per order requiring significant scale to achieve sustainable margins.

High operational costs stem from delivery expenses ($4-6 per order), labor costs representing 35-45% of operations, and infrastructure investments in dark stores and technology. Most players continue burning cash to subsidize growth, with thin margins of 10-30% requiring massive volume to reach profitability thresholds.

Logistics and infrastructure complexity presents the second major challenge, as urban congestion affects delivery times while companies must balance inventory breadth with delivery speed promises. Dark store optimization requires sophisticated demand forecasting and inventory management, while workforce management costs consume significant operational resources.

Market competition and customer acquisition represent the third critical challenge, with aggressive price wars compressing margins across the industry. Building customer loyalty in a highly competitive market requires continuous investment, while category expansion demands balancing speed with product variety.

Since 2024, companies have adapted through AI integration for enhanced demand forecasting and inventory management, sustainability initiatives including electric vehicle adoption, and geographic expansion into Tier 2 and 3 cities. Business model evolution includes subscription programs for customer loyalty, advertising platform development for high-margin revenue, and direct sourcing relationships to improve profit margins.

Looking for the latest market trends? We break them down in sharp, digestible presentations you can skim or share.

What is the current regulatory outlook for quick commerce in the top five markets, and how could policy changes impact growth by 2026?

India faces the most significant regulatory scrutiny, with multiple government ministries assessing the impact of quick commerce on traditional retail ecosystems.

Government investigations focus on FDI compliance, questioning ownership structures and dark store operations that may circumvent foreign investment regulations. Trade organizations like CAIT demand regulatory intervention, alleging predatory pricing and anti-competitive practices that threaten kirana stores and small retailers. Worker safety concerns about 10-minute delivery pressure add another regulatory dimension.

The United States maintains minimal regulatory interference, focusing primarily on worker classification and gig economy regulations rather than market structure concerns. China operates under established e-commerce regulatory frameworks with data localization requirements and continued government support for digital economy development.

Europe emphasizes enhanced consumer protection regulations and sustainability requirements driving eco-friendly practices, while maintaining strict data privacy compliance under GDPR frameworks. Japan's rigid food safety regulations and quality control standards create high barriers for foreign market entry, though gradual market opening is expected.

Policy impacts by 2026 likely include standardized delivery time regulations limiting speed promises, enhanced worker protection measures with safety and wage requirements, mandatory sustainability reporting and green delivery compliance, and stricter consumer data usage controls. However, analysts expect moderate regulation rather than restrictive policies that would significantly hamper growth.

What are the key consumer trends in 2025, and how do these compare to 2024 and likely shift by 2026?

Speed and convenience have become paramount consumer expectations, with 46% of consumers prioritizing fast delivery as their primary purchasing factor in 2025.

24/7 availability has evolved from a premium service to a baseline expectation, while voice ordering integration with smart devices shows increasing adoption rates. Sustainability consciousness drives growing demand for eco-friendly packaging and delivery methods, with local sourcing preferences supporting community businesses and carbon-neutral delivery options gaining significant traction.

Price sensitivity versus convenience shows consumers willing to pay premiums for 10-minute delivery, while subscription model adoption provides both value and loyalty benefits. Category-specific behavior demonstrates higher price tolerance for urgent needs compared to planned purchases.

Comparing 2024 to 2025 shows evolution from essential-item focus to category diversification including electronics and fashion. Geographic expansion has moved beyond metro city concentration to smaller cities and suburban areas, while quality focus has replaced pure price-driven competition as the primary differentiator.

2026 projections suggest hyper-personalization through AI-driven customized shopping experiences, integrated lifestyle embedding of quick commerce in daily routines, and sustainable premium positioning where consumers willingly pay for environmentally responsible options. Voice commerce integration with smart home devices and predictive ordering based on consumption patterns represent the next frontier of consumer behavior evolution.

Planning your next move in this new space? Start with a clean visual breakdown of market size, models, and momentum.

Conclusion

Sources

1. Statista - Quick Commerce Market Outlook
2. Fortune Business Insights - Quick Commerce Market Report
3. EIN Presswire - Quick Commerce Market Growth Drivers
4. Zenodo - Custom Market Insights Quick Commerce Report
5. Shoptrial - Quick Commerce Statistics
6. Business Standard - Quick Commerce Growth Projections
7. Statista - Asia Quick Commerce Market
8. Coherent Market Insights - Europe Quick Commerce
9. Business World - India Quick Commerce Projections
10. Moneycontrol - Morgan Stanley Quick Commerce Report
11. Voronoi App - Fastest Growing Markets
12. Straits Research - Quick Commerce Market Statistics
13. Mukund Mohan Blog - Indian Retail Trends
14. Globe Newswire - Quick Commerce Industry Analysis
15. Indira Trade - Blinkit Market Share Analysis
16. YourStory - Quick Commerce Growth and Profitability
17. Quick Market Pitch - Business Model Analysis
18. TechCrunch - Zepto Funding Round
19. India Briefing - VC Growth Analysis
20. Economic Times - Government FDI Investigation
21. Moneycontrol - Government Regulatory Concerns
22. Economic Times - Budget 2025 Impact Analysis
23. CAIT - Trade Body Regulatory Demands