Who funds rapid delivery startups?

This blog post has been written by the person who has mapped the rapid delivery market in a clean and beautiful presentation

The rapid delivery sector has become a $7.3 billion funding magnet in 2024 alone, with mega-deals reshaping how investors view ultra-fast commerce.

Tiger Global, Sequoia Capital, and Andreessen Horowitz are leading the charge alongside regional powerhouses like Riyad Capital in MENA and Nexus Venture Partners in India. These investors are betting big on AI-powered logistics, dark store models, and electric delivery fleets that promise 10-15 minute delivery windows.

And if you need to understand this market in 30 minutes with the latest information, you can download our quick market pitch.

Summary

The rapid delivery funding landscape is dominated by top-tier VCs backing unicorns like Ninja Delivery ($1.5B valuation) and Wonder ($1.9B total raised). India leads with $665M Zepto round, while MENA emerges as the next hotspot with $250M Ninja funding round.

Startup Amount Raised Stage Lead Investors Region Business Model
Wonder $700M Series E Multiple VCs USA Cloud kitchens, virtual restaurants, rapid food delivery
Zepto $665M Series D Multiple VCs India 10-minute grocery delivery using dark stores
Picnic $384M Series D Multiple VCs Netherlands Online grocery delivery with electric fleet
Ninja Delivery $250M Series C Riyad Capital, HungryPanda Saudi Arabia 15-minute grocery & essentials, dark store model
Rapido $250M Series E Nexus, Prosus, WestBridge India Mobility expanding into food delivery and fintech
HIVED $42M Series B NordicNinja, Wex VC UK AI-powered, all-electric parcel delivery
Pallet $27M Series B General Catalyst, Bain USA AI co-pilot for logistics automation

Get a Clear, Visual
Overview of This Market

We've already structured this market in a clean, concise, and up-to-date presentation. If you don't have time to waste digging around, download it now.

DOWNLOAD THE DECK

Who are the top venture capital firms actively funding rapid delivery startups right now?

Tiger Global Management, Sequoia Capital, and Andreessen Horowitz dominate the rapid delivery funding landscape, with each firm deploying hundreds of millions across multiple portfolio companies.

Lightspeed Venture Partners and General Catalyst have emerged as equally aggressive players, particularly in AI-powered logistics solutions. Lightspeed notably focuses on European markets while General Catalyst leads deals in North American automation startups like Pallet.

Regional specialists are capturing significant deal flow in high-growth markets. Riyad Capital leads MENA investments with the $250M Ninja Delivery round, while Nexus Venture Partners dominates Indian quick commerce through Slikk and Rapido investments. NordicNinja specializes in Northern European tech-forward delivery companies like HIVED.

Bessemer Venture Partners and Bain Capital Ventures round out the top tier, typically co-leading Series B and C rounds with ticket sizes ranging from $25M to $100M. These firms particularly target startups with proven unit economics and clear paths to profitability.

Y Combinator continues seeding early-stage rapid delivery startups globally, though specific 2024-2025 graduates in this sector remain under wraps until Demo Day announcements.

Which specific startups have they backed recently, and what services do those startups offer?

Wonder secured the largest round at $700M Series E, operating cloud kitchens and virtual restaurants that enable rapid food delivery through centralized cooking facilities serving multiple brand concepts.

Startup Core Service Unique Value Proposition Target Market
Zepto 10-minute grocery delivery Dark store network with micro-fulfillment centers in urban areas Indian metro cities, young professionals
Ninja Delivery 15-minute essentials delivery MENA-focused platform with localized product selection Saudi Arabia urban centers, families
HIVED AI-powered parcel delivery 100% electric fleet with predictive routing for e-commerce brands UK fashion retailers like Zara, Uniqlo
Slikk Fashion-focused quick commerce Specialized inventory for fashion items with 30-minute delivery Indian fashion consumers, competing with Blip
Pallet AI logistics co-pilot Automates back-office operations for freight companies Mid-market logistics providers in North America
Rapido Mobility and food delivery Motorcycle-based delivery expanding into fintech services Indian tier-2 and tier-3 cities
Picnic Online grocery delivery Fully electric fleet with predictable delivery windows Dutch suburban families, sustainability-focused consumers
Quick Commerce Market fundraising

If you want fresh and clear data on this market, you can download our latest market pitch deck here

How much capital did each of these investors commit, and at what valuation or stage?

Series E rounds like Wonder's $700M and Rapido's $250M represent the largest individual commitments, typically led by 2-3 top-tier VCs contributing $50M-$150M each.

Unicorn valuations dominate major rounds, with Ninja Delivery achieving $1.5B+ valuation and Wonder reaching $1.9B in total funding. Zepto's $665M Series D likely valued the company above $3B, though exact figures remain undisclosed.

Series B rounds average $25M-$50M, as seen with HIVED's $42M and Pallet's $27M raises. These typically involve 4-6 investors with lead investors contributing $10M-$15M and strategic co-investors adding $3M-$8M each.

Early-stage rounds show significant variation, with Slikk's $10M Series A representing a premium valuation for fashion-focused quick commerce, while seed rounds typically range from $1M-$5M across the sector.

Need a clear, elegant overview of a market? Browse our structured slide decks for a quick, visual deep dive.

What were the terms and conditions of the most notable deals made in 2024 and 2025?

Co-led structures dominate major rounds, with international and regional VCs splitting leadership to provide both global expertise and local market knowledge.

Anti-dilution clauses and board seat requirements are standard across Series B+ rounds, particularly for unicorn-track companies. Ninja Delivery's $250M round included weighted average anti-dilution protection and two board seats for lead investors Riyad Capital and HungryPanda.

Strategic expansion mandates appear in most term sheets, requiring geographic expansion or new vertical launches within 12-18 months of funding. Zepto's terms reportedly include mandatory expansion to 15+ Indian cities by 2026.

Liquidation preferences typically cap at 1x non-participating preferred for Series A/B rounds, escalating to 1.5x participating preferred for later-stage deals above $100M. Wonder's Series E likely includes participating preferred given the $700M commitment size.

Ratchet provisions protect investors against down rounds, with full ratchet protection becoming standard for deals above $50M in the current market environment where rapid delivery valuations face pressure.

The Market Pitch
Without the Noise

We have prepared a clean, beautiful and structured summary of this market, ideal if you want to get smart fast, or present it clearly.

DOWNLOAD

Which countries or regions are seeing the highest levels of investment into rapid delivery startups?

India leads global investment with over $1.2B deployed across Zepto ($665M), Rapido ($250M+), and Slikk ($10M), driven by the projected $40B quick commerce market size by 2030.

The Middle East, particularly Saudi Arabia, emerged as the second-highest region with $400M+ raised in Q1 2025 alone, led by Ninja Delivery's unicorn round and supported by government Vision 2030 initiatives promoting tech entrepreneurship.

North America maintains steady deal flow with Wonder's $700M and Pallet's $27M representing different segments of the rapid delivery ecosystem. The US market focuses more on B2B logistics solutions and cloud kitchen models rather than pure consumer grocery delivery.

Europe shows concentrated activity in specific markets, with the Netherlands leading through Picnic's $384M round and the UK generating significant interest via HIVED's AI-powered electric delivery model. Germany and France remain active but with smaller deal sizes averaging $10M-$30M.

China continues generating substantial revenue for global rapid delivery companies but specific 2024-2025 funding deals remain less publicized due to regulatory environment and market maturity.

Are any major players from adjacent sectors investing directly or via their venture arms?

Uber made the most significant adjacent sector investment with a $300M equity stake in Delivery Hero during 2024, signaling continued consolidation among mobility and delivery platforms.

Prosus, the tech investment arm of Naspers, led Rapido's expansion into food delivery and fintech services, leveraging their portfolio expertise from similar investments across emerging markets. Their involvement typically ranges from $25M-$75M in later-stage rounds.

Amazon, Flexport, and Rakuten actively invest through their fulfillment and logistics divisions, though specific deal amounts remain undisclosed. These strategic investors typically focus on startups developing proprietary logistics technology that could enhance their existing operations.

IBM Ventures participated in multiple logistics and quantum computing startups with delivery applications, particularly those developing route optimization algorithms and real-time tracking systems for enterprise clients.

Wondering who's shaping this fast-moving industry? Our slides map out the top players and challengers in seconds.

Quick Commerce Market business models

If you want to build or invest on this market, you can download our latest market pitch deck here

What technological innovations within rapid delivery are receiving the most funding?

AI-powered logistics optimization attracts the highest funding levels, with HIVED's $42M Series B and Pallet's $27M Series B demonstrating investor appetite for automation solutions that reduce operational costs by 20-40%.

All-electric delivery fleets receive substantial investment, particularly in Europe where sustainability regulations drive adoption. HIVED operates a 100% electric network serving major fashion retailers, while Picnic's electric-only model in the Netherlands proves commercially viable at scale.

Dark store and micro-fulfillment center technology dominates grocery-focused funding, with Ninja Delivery and Zepto investing heavily in automated inventory management and sub-15-minute fulfillment capabilities. These facilities typically require $500K-$2M in initial setup costs per location.

Robotics and autonomous delivery systems gain traction through startups like Refraction AI, though funding amounts remain smaller ($5M-$15M rounds) as technology maturity lags behind immediate commercial applications.

Real-time tracking and predictive routing algorithms attract strategic investment from logistics incumbents seeking to enhance existing operations rather than build competing platforms.

Which startups have raised the largest rounds in 2024 and 2025, and what are their business models?

Wonder leads with $700M Series E funding for their cloud kitchen model that enables rapid food delivery through centralized cooking facilities serving multiple restaurant brands simultaneously.

Startup Amount Business Model Revenue Streams
Wonder $700M Cloud kitchens operating multiple virtual restaurant brands from centralized facilities Delivery fees, commission from virtual brands, kitchen facility licensing
Zepto $665M 10-minute grocery delivery using dark stores and micro-fulfillment centers Product markup, delivery fees, membership subscriptions, advertising
Picnic $384M Online grocery delivery with electric fleet and predictable time windows Product sales, delivery fees, sustainable logistics premium
Ninja $250M 15-minute delivery of groceries and essentials via dark store network Product markup, delivery fees, subscription services, B2B partnerships
Rapido $250M Motorcycle-based mobility platform expanding into food delivery and fintech Ride commissions, delivery fees, financial services revenue
HIVED $42M AI-powered electric parcel delivery for e-commerce brands Per-delivery fees, SaaS tracking platform, logistics consulting
Pallet $27M AI co-pilot automating back-office operations for freight companies SaaS subscriptions, transaction fees, implementation services

We've Already Mapped This Market

From key figures to models and players, everything's already in one structured and beautiful deck, ready to download.

DOWNLOAD

What is the total amount of funding invested in rapid delivery startups globally in 2024 and in 2025 so far?

Global rapid delivery and FoodTech investment reached $7.3 billion in 2024, representing a significant increase driven by mega-deals above $100M and increased investor confidence in proven business models.

The first half of 2025 shows continued strong momentum with several $100M+ rounds already completed across India, MENA, and Europe. Early estimates suggest 2025 could match or exceed 2024 totals if current deal pace continues through year-end.

India accounts for approximately 25-30% of global investment, with over $1.2B deployed across major players like Zepto and emerging challengers like Slikk. The Indian market benefits from massive addressable market size and relatively low operational costs compared to Western markets.

MENA represents the fastest-growing investment region with over $400M in Q1 2025 alone, primarily concentrated in Saudi Arabia through government-backed initiatives and growing consumer adoption of digital commerce platforms.

Looking for the latest market trends? We break them down in sharp, digestible presentations you can skim or share.

Quick Commerce Market companies startups

If you need to-the-point data on this market, you can download our latest market pitch deck here

Have there been any high-profile exits, IPOs, or shutdowns in this sector in the last 18 months?

Ninja Delivery announced IPO plans targeting 2027 following their unicorn funding round, positioning as the first major MENA rapid delivery public offering.

Getir, once valued at £9.7B, reportedly approached exit from the UK market in late 2024, highlighting sector volatility and the challenge of maintaining unit economics in competitive Western markets. This represents one of the most significant market exits in the space.

No major IPOs completed in 2024-2025, though several unicorns including Zepto, Wonder, and Ninja Delivery are considered likely candidates for public offerings within 24-36 months based on revenue growth and market positioning.

Strategic acquisitions remain limited, with most activity focused on asset purchases rather than full company acquisitions. The sector's rapid evolution and high valuations create challenges for traditional strategic buyers to justify acquisition prices.

Several smaller players in competitive markets faced shutdowns or pivots, particularly in European markets where customer acquisition costs exceeded sustainable levels for ventures without sufficient funding runway.

What kind of ROI or traction are investors expecting from their portfolio companies in this space?

Investors demand 15-25% month-over-month order growth in the first 18 months post-funding, with successful companies like Zepto and Ninja consistently exceeding 20% monthly growth rates.

Unit economics improvement represents the primary success metric, with investors expecting positive contribution margins within 12-18 months and overall profitability within 36 months of significant funding rounds. Companies must demonstrate clear paths to 10-15% net margins at scale.

Customer retention metrics receive intense focus, with best-performing companies achieving 60%+ monthly active user retention and 3+ orders per customer per month. Investors typically evaluate cohort-based analysis showing improving lifetime value to customer acquisition cost ratios.

Market share capture in target geographies determines investor satisfaction, with successful companies expected to achieve top-3 market position within 24 months of Series B+ funding. Geographic expansion milestones often trigger additional funding rounds or strategic partnerships.

Planning your next move in this new space? Start with a clean visual breakdown of market size, models, and momentum.

Based on current trends, what is the outlook for funding in rapid delivery startups in 2026?

Investment appetite remains robust for tech-driven, sustainable delivery models, with AI automation and electric fleet adoption driving continued investor interest despite some market corrections in overvalued players.

Geographic focus will shift toward MENA, India, and select European markets where regulatory environments support rapid scaling and consumer adoption exceeds Western market saturation levels. These regions offer better unit economics and lower customer acquisition costs.

Consolidation activity will accelerate through M&A and strategic partnerships as competition intensifies and investors seek portfolio optimization. Companies with strong technology platforms but weak market positions become acquisition targets for better-funded competitors.

IPO activity expected to increase with Ninja Delivery leading potential 2027 public offerings, followed by other unicorns that demonstrate sustainable profitability and market leadership in their respective regions.

Technology innovation funding will concentrate on AI, automation, and sustainable logistics solutions that offer clear competitive advantages and operational cost reductions rather than pure scale-based business models that dominated 2024-2025 investment cycles.

Conclusion

Sources

  1. Dealroom - Top Venture Capital Firms
  2. Vestbee - Top 100 Best Performing VC Funds
  3. Inc42 - Slikk Funding News
  4. TechStartups - Funding News May 2025
  5. Lucidity Insights - Ninja Delivery Unicorn
  6. Startup3lmashi - Saudi Ninja Delivery
  7. Retail Tech Innovation Hub - HIVED Funding
  8. Digital Food Lab - FoodTech Investment 2024
  9. Ainad - Wonder Funding Round
  10. TechStartups - Funding News July 2025
  11. Restaurant India - Rapido Funding
  12. Development Corporate - Startup Funding Stages
  13. Business of Apps - Rapid Delivery Market
  14. MDS - E-commerce Fulfillment Companies
  15. StartUs Insights - Logistics Startups
  16. Seedtable - Best Delivery Startups
  17. Seedtable - Delivery Commerce Startups
  18. LinkedIn - Getir Exit News
Back to blog