Will RevOps market keep growing?

This blog post has been written by the person who has mapped the Revenue Operations market in a clean and beautiful presentation

The Revenue Operations market has transformed from a niche concept to a $4.4 billion industry by 2024, with adoption rates climbing from 48% to 65% among B2B companies in just one year.

With AI integration accelerating platform consolidation and Asia-Pacific emerging as the fastest-growing region, the RevOps market presents compelling opportunities for both entrepreneurs and investors targeting specific segments like mid-market SaaS or healthcare compliance. And if you need to understand this market in 30 minutes with the latest information, you can download our quick market pitch.

What was the total market size of the RevOps industry at the end of 2024 and how does that compare to previous years?

The RevOps market reached $4.4 billion at the end of 2024, representing a 20.5% increase from $3.65 billion in 2023.

This growth trajectory accelerated significantly compared to the earlier period from 2018-2022, when the market maintained a steady 15.2% CAGR. The market has nearly doubled since 2021 when it stood at $2.74 billion, demonstrating the rapid adoption of revenue operations as a critical business function.

The acceleration from 2023 to 2024 reflects three key factors: increased AI integration into RevOps platforms, post-pandemic digital transformation initiatives reaching maturity, and measurable ROI evidence convincing C-suite executives to expand their RevOps investments. Companies are moving beyond pilot programs to full-scale implementations across their entire revenue organization.

For entrepreneurs, this growth pattern indicates a market that has moved past the early adopter phase into mainstream acceptance. The consistent year-over-year increases of 15-20% suggest sustainable demand rather than speculative bubble behavior, making it an attractive space for building scalable solutions.

How fast has the RevOps market grown annually over the past five years and what were the key drivers of this growth?

The RevOps market has grown at an accelerating pace, with a 15.2% CAGR from 2018-2022 increasing to approximately 20% annual growth from 2023-2025.

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How is the RevOps market performing so far in 2025 in terms of revenue, customer adoption, and deal size?

The RevOps market is projected to reach $5.1 billion in 2025, representing a 15.9% increase over 2024, with adoption rates among B2B SaaS companies jumping from 48% to 65% in a single year.

Deal sizes have grown by 8% in average contract value (ACV) during 2024, primarily driven by broader platform scope and AI module additions. Enterprise customers are increasingly purchasing comprehensive suites rather than point solutions, leading to larger initial contracts and higher expansion revenue opportunities.

Customer adoption has reached an inflection point, with 75% of B2B SaaS companies projected to have dedicated RevOps functions by 2026. This rapid adoption rate indicates the market is transitioning from early majority to late majority phase, suggesting established demand patterns rather than experimental spending.

For investors, these metrics demonstrate strong unit economics and customer retention, as companies typically expand their RevOps investments after seeing initial results. The consistent growth in deal sizes also indicates pricing power and product-market fit maturation across the vendor ecosystem.

What are credible forecasts for the RevOps market size in 2026, 2030 and 2035 based on available quantitative data?

Industry analysts project the RevOps market will reach $5.9 billion in 2026, $10.8 billion by 2030, and approximately $22 billion by 2035, assuming a sustained 16.5% CAGR through the forecast period.

These projections are based on several quantitative indicators: current adoption rates of 65% among B2B SaaS companies with expansion potential to 85% by 2030, measurable ROI evidence showing 12-19% revenue improvements post-implementation, and the integration of AI capabilities driving platform consolidation and higher ACVs.

The 2030 forecast of $10.8 billion represents a more conservative estimate compared to some earlier projections that suggested $15+ billion, reflecting market maturation and the reality that not all industries will adopt RevOps at the same pace as technology companies. Healthcare and financial services, for example, face regulatory constraints that slow implementation timelines.

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For entrepreneurs targeting the 2030-2035 timeframe, these forecasts suggest opportunities in vertical-specific solutions, AI-powered analytics, and international expansion, particularly in regions where current adoption rates remain below 30%.

Which customer segments and industries are currently investing most heavily in RevOps solutions?

Technology and SaaS companies lead RevOps adoption with 60% penetration in 2025, projected to reach 85% by 2030, followed by financial services at 50% current adoption targeting 70% by 2030.

What are the biggest growth levers for RevOps adoption today and over the next five years?

AI-powered insights represent the primary growth lever, with 78% of RevOps platforms integrating predictive analytics capabilities to enhance forecasting accuracy and prescriptive actions for revenue teams.

Platform consolidation is driving adoption as companies seek to replace fragmented point solutions with integrated suites that provide end-to-end revenue orchestration. This trend is particularly strong among mid-market companies that previously couldn't justify multiple specialized tools but can now access enterprise-grade functionality through unified platforms.

Geographic expansion into emerging markets presents significant growth opportunities, with Asia-Pacific adoption rates climbing from 20% to 24% in just one year. Countries like India, China, and Southeast Asian nations are deploying RevOps solutions to support their rapidly digitalizing economies and growing SaaS sectors.

SME market expansion through affordable cloud offerings represents another key lever, as vendors develop simplified versions of their platforms specifically tailored for companies with 50-500 employees. These solutions typically focus on core revenue tracking and basic automation rather than advanced AI features.

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What are the main barriers or risks that could slow or limit RevOps market growth?

High implementation costs pose the most significant barrier, particularly for smaller organizations where RevOps platform licenses can represent 3-5% of annual revenue, making ROI calculations more challenging compared to enterprise implementations.

The talent gap represents a critical constraint, with qualified RevOps professionals commanding salaries 15-25% above traditional sales or marketing operations roles. Companies struggle to find candidates who combine technical skills, business acumen, and cross-functional collaboration abilities needed for effective RevOps implementation.

Technology fragmentation continues to complicate adoption, as companies must integrate RevOps platforms with existing CRM, marketing automation, customer success, and financial systems. Legacy infrastructure in established companies often requires significant customization or expensive middleware solutions.

Economic downturns could impact growth by forcing companies to delay or reduce IT budget allocations. However, the measurable ROI of RevOps solutions may actually accelerate adoption during challenging economic periods as companies seek operational efficiency gains.

Regulatory compliance requirements in heavily regulated industries like healthcare and financial services can extend implementation timelines from 6-12 months to 18-24 months, slowing market penetration in these lucrative segments.

What proportion of companies have already adopted RevOps practices and platforms globally and regionally?

Global RevOps adoption reached 48% in 2024 and climbed to 65% in 2025, with significant regional variations reflecting different levels of digital transformation maturity and market development.

How do funding trends for RevOps software and service providers look over the past two years and so far this year?

Venture funding for RevOps startups grew by 25% in 2024, with over $1.2 billion deployed across platforms and services, while M&A activity accelerated with 30+ deals focusing on AI analytics and integration capabilities.

The funding landscape has shifted toward later-stage rounds, with Series B and C companies raising larger amounts to fuel international expansion and AI development. Early-stage funding remains strong but increasingly competitive, as investors seek differentiated solutions rather than general RevOps platforms.

M&A activity has intensified as established players acquire specialized capabilities, particularly in AI-powered forecasting, customer journey analytics, and vertical-specific solutions. Notable acquisition targets include companies with proprietary data sets, advanced machine learning algorithms, and strong integration capabilities with major CRM platforms.

Private equity interest has emerged as a significant trend, with several PE firms acquiring profitable RevOps service providers to build platform strategies around recurring revenue consulting models. This trend suggests market maturation and the emergence of sustainable business models beyond pure software licensing.

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Are there specific geographies where RevOps adoption is accelerating faster than the global average?

Asia-Pacific leads global growth with adoption rates increasing from 20% to 24% in just one year, significantly outpacing the global average and North America's relative decline from 45% to 42%.

India represents the fastest-growing individual market, driven by its expanding SaaS ecosystem and digital-first SME segment that views RevOps as essential infrastructure rather than optional enhancement. Indian companies are implementing RevOps solutions during their initial scaling phase rather than retrofitting existing operations.

Southeast Asian markets including Singapore, Malaysia, and Thailand show strong adoption rates among multinational corporations establishing regional headquarters. These implementations often serve as testing grounds for broader Asia-Pacific rollouts, creating opportunities for vendors who can demonstrate success in these markets.

China's adoption remains constrained by data sovereignty requirements and preference for local solutions, but domestic RevOps providers are gaining traction with significant funding from local VC firms. The Chinese market may develop independently from Western platforms, creating opportunities for localized solutions.

European adoption remains stable but shows signs of acceleration in Nordic countries where regulatory frameworks for data sharing are more mature, enabling more sophisticated RevOps implementations across multiple jurisdictions.

Which leading vendors are gaining the most market share and what are their growth rates?

The top five RevOps platforms collectively hold approximately 35% of total platform revenues, with Clari leading at $350 million projected 2025 revenue (16.7% growth), followed by Outreach.io at $290 million (16% growth).

What measurable evidence distinguishes sustainable growth in RevOps from hype-driven cycles?

Sustainable growth is evidenced by measurable ROI improvements of 12-19% in revenue growth and profitability post-implementation, consistent adoption curves across multiple industry verticals, and integration of AI capabilities that enhance predictive analytics rather than creating speculative valuations.

Customer retention rates above 90% among enterprise implementations indicate genuine value creation rather than experimental spending. Companies that maintain RevOps investments during economic uncertainty demonstrate the solution's essential rather than discretionary nature, distinguishing it from purely hype-driven technology cycles.

The integration of RevOps platforms with core business systems like ERP, CRM, and financial reporting tools shows embedded operational value rather than standalone tool adoption. When companies make RevOps central to their planning and execution processes, it indicates sustainable transformation rather than temporary optimization.

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Vendor consolidation through M&A based on revenue multiples rather than user growth metrics suggests mature business models with proven unit economics. The emergence of profitable RevOps service providers alongside software vendors demonstrates multiple sustainable monetization approaches within the ecosystem.

Conclusion

Sources

1. QuotaPath RevOps Market Analysis
2. Quick Market Pitch Revenue Operations Market Size
3. Business Research Insights Revenue Operations Service Market
4. CET Digit Future of RevOps 2025 Trends
5. Future Market Insights RevOps Platform Market
6. The Clueless Company RevOps Statistics
7. Verified Market Reports RevOps Platform Market
8. Globe Newswire Revenue Operations Software Market Report