Which RPA startups raised funds?

This blog post has been written by the person who has mapped the RPA market in a clean and beautiful presentation

RPA startups secured a massive $22.8 billion in 2024, representing an 80% jump from the previous year's figures.

Major players like UiPath and Automation Anywhere dominated funding rounds while emerging companies focused on AI-powered solutions and specialized verticals. Corporate giants including Google, Salesforce, and SoftBank led investment activities, signaling strong confidence in automation technologies for enterprise adoption.

And if you need to understand this market in 30 minutes with the latest information, you can download our quick market pitch.

Which RPA startups raised funding in 2024 and 2025, and how much did each secure?

Automation Anywhere led the pack with a massive $290 million Series B round in June 2024, achieving a $10 billion post-money valuation.

WorkFusion followed closely with $254 million in Series F funding from Georgian Partners in April 2024, focusing on pre-trained AI digital workers for compliance-heavy processes like AML and KYC. UiPath secured $225 million in March 2024 through a Series C round led by CapitalG, Google's growth investment arm.

In 2025, funding momentum continued with several notable rounds. Infinitus raised $102.9 million in July 2025 from Teradyne Robotics Ventures and Toyota Ventures for their voice-driven healthcare RPA platform. OpenBots secured $90 million in May 2025 from Point72 Private Investments and Pavilion Capital, targeting open-source automation solutions for patient data in healthcare settings.

Kryon Systems, based in Israel, raised $12 million in March 2025 from Aquiline Technology and Vertex Ventures for their visual process discovery and deep-learning-based RPA platform. The funding landscape shows clear preference for AI-integrated solutions and specialized vertical applications rather than generic automation tools.

Total documented funding from these major players reached $1.061 billion in 2024 and $204.9 million in H1 2025 alone.

Who are the key investors backing RPA startups, and which companies did they specifically fund?

Corporate strategics dominated large funding rounds, with CapitalG deploying $450 million into UiPath's Series C and Salesforce Ventures contributing $290 million to Automation Anywhere's Series B.

SoftBank Vision Fund maintained aggressive investment with over $550 million across multiple RPA deals, continuing their robotics and automation thesis. Top-tier venture capital firms including Accel ($1.2 billion deployed), NEA ($500 million), and Sequoia Capital ($400 million) focused primarily on seed through Series C stages.

Growth-stage funds showed significant appetite for proven revenue models. Goldman Sachs deployed $840 million, General Atlantic contributed $550 million, and Georgian Partners led WorkFusion's $254 million Series F round. These investors typically target Series C through F rounds where companies demonstrate clear enterprise adoption and recurring revenue streams.

Need a clear, elegant overview of a market? Browse our structured slide decks for a quick, visual deep dive.

Emerging market VCs including F-Prime Capital, Aquiline Technology, and Vertex Ventures collectively deployed over $100 million in smaller Series A and B rounds, particularly targeting specialized applications like Kryon Systems' visual process mapping technology.

If you want fresh and clear data on this market, you can download our latest market pitch deck here

What do these funded RPA startups actually do and what products do they offer?

UiPath and Automation Anywhere provide comprehensive end-to-end RPA platforms that enable enterprises to automate complex, multi-system workflows across finance, HR, and customer service departments.

Automation Anywhere's IQ Bot specifically handles unstructured data processing through natural language processing and computer vision, while their cloud-native architecture supports both attended and unattended bot deployment. WorkFusion specializes in pre-trained AI "digital workers" designed for compliance-heavy processes, particularly in financial services for anti-money laundering and know-your-customer procedures.

Infinitus represents a unique approach with voice-driven RPA technology that automates voice interactions for healthcare payor and provider communication, reducing manual call center operations. OpenBots focuses on open-source RPA solutions specifically designed for patient data automation in healthcare settings, offering cost-effective alternatives to proprietary platforms.

Kryon Systems differentiates through visual process discovery and optimization, using screen observation technology to auto-generate bot workflows by analyzing user actions. Their deep-learning algorithms identify automation opportunities without requiring extensive business process documentation.

The funded companies increasingly emphasize cognitive capabilities, moving beyond simple rule-based automation to handle unstructured documents, invoices, legal contracts, and complex decision-making scenarios through integrated AI and machine learning components.

Which RPA startup received the largest funding round and what were the specific conditions?

Automation Anywhere secured the largest single funding round with $290 million in Series B funding during June 2024, led by Salesforce Ventures and SoftBank Vision Fund.

The round valued the company at approximately $10 billion post-money, representing significant growth from their previous $2.6 billion valuation in 2018. The funding terms included 1× to 2× participating liquidation preferences, meaning investors receive their original investment back before common shareholders participate in any proceeds.

The deal structure included milestone-linked tranches tied to specific AI feature development and global expansion targets, ensuring capital deployment aligns with strategic objectives. Salesforce Ventures' participation suggests potential strategic integration opportunities with Salesforce's automation and CRM platforms.

SoftBank's continued investment follows their broader robotics and automation thesis, building on previous RPA investments across their portfolio. The round's size reflects investor confidence in cognitive RPA's ability to handle increasingly complex enterprise workflows beyond traditional rule-based automation.

The funding will primarily support international expansion, particularly in European and Asian markets, plus accelerated development of AI-powered document processing and natural language workflow capabilities.

Which countries and regions are seeing the most RPA startup funding activity?

North America dominates RPA funding with over 50% of total deals and capital, concentrated in key technology hubs including San Francisco, New York, and Boston.

Are big tech companies and automation giants investing directly or indirectly in RPA startups?

Major technology corporations are aggressively investing through both direct equity stakes and strategic partnerships, with Google's CapitalG deploying $450 million into UiPath's Series C round.

Salesforce Ventures invested $290 million in Automation Anywhere's Series B, likely positioning for integration opportunities with Salesforce's existing automation and customer relationship management platforms. SoftBank Vision Fund has deployed over $550 million across multiple RPA pure-plays, continuing their broader robotics and automation investment thesis.

Microsoft and IBM primarily pursue internal research and development plus selective acquisitions to embed RPA capabilities into their Power Automate and IBM Automation platforms respectively. These companies prefer acquiring proven technologies rather than minority equity investments in early-stage startups.

Wondering who's shaping this fast-moving industry? Our slides map out the top players and challengers in seconds.

Toyota Ventures and Teradyne Robotics Ventures invested in Infinitus, reflecting automotive and manufacturing interest in voice-driven automation technologies. Corporate venture arms typically seek strategic value beyond financial returns, including technology access, partnership opportunities, and market intelligence.

If you want to build or invest on this market, you can download our latest market pitch deck here

What technologies, R&D breakthroughs, and specific use cases are being financed through these investments?

AI-integrated RPA represents the primary focus of current funding rounds, enabling natural language workflows and automated decision-making that reduces traditional rule-based limitations.

• Hyperautomation suites combining RPA, process mining, workflow orchestration, and analytics into unified platforms
• Intelligent Document Processing (IDP) using optical character recognition plus machine learning to fully automate contract, invoice, and form processing
• Edge RPA deployment on IoT devices and manufacturing equipment for on-device automation without cloud connectivity
• Voice-driven automation for healthcare and customer service applications
• Computer vision integration for screen-based process discovery and automated workflow generation
• Natural language processing for unstructured data handling across legal, financial, and compliance documents
• Cognitive automation that handles exceptions and edge cases without human intervention

Funded companies are developing large action models (LAMs) that understand and execute complex digital tasks through conversational interfaces. This represents a significant evolution from traditional RPA's click-and-record functionality toward genuinely intelligent automation systems.

Research investment focuses on reducing bot maintenance overhead through self-healing automation that adapts to user interface changes without manual reconfiguration.

Are there patterns in investor types—VCs, corporates, sovereign funds—getting involved in RPA deals?

Venture capital firms dominate early-stage RPA funding from seed through Series B, emphasizing product-market fit and initial enterprise customer traction.

Corporate strategic investors including CapitalG, Salesforce Ventures, and SoftBank Vision Fund focus on later-stage rounds (Series B through D) where companies demonstrate proven revenue models and clear integration benefits. These investors typically contribute between $200-500 million per round and often seek board representation or strategic partnership agreements.

Growth funds including Goldman Sachs, General Atlantic, and Georgian Partners target Series C through F rounds, deploying $250-850 million in companies with established recurring revenue streams and clear paths to profitability. They prioritize financial returns over strategic integration opportunities.

Emerging market VCs including regional funds in Asia-Pacific and Europe deploy smaller amounts ($10-50 million) in specialized vertical applications, particularly healthcare, compliance, and government digitization use cases. These investors often provide local market expertise and regulatory guidance.

Sovereign wealth funds remain largely absent from direct RPA investments, preferring exposure through diversified technology funds or late-stage growth rounds in proven companies approaching public market readiness.

What was the total RPA startup funding in 2024 compared to 2023?

RPA startups raised a record $22.79 billion in 2024, representing an 80% increase from 2023's $12 billion total and more than doubling 2022's $10 billion figure.

This dramatic growth reflects enterprise acceleration of automation initiatives post-pandemic, combined with AI breakthroughs that expanded RPA's addressable use cases beyond simple rule-based tasks. The 2024 figure includes both traditional RPA companies and AI-powered automation startups that compete in similar enterprise markets.

Large funding rounds above $200 million became significantly more common in 2024, with five companies raising rounds of this size compared to only two such rounds in 2023. Average deal sizes increased from $15 million in 2023 to $28 million in 2024, indicating investor confidence in proven business models.

Looking for the latest market trends? We break them down in sharp, digestible presentations you can skim or share.

The funding increase coincided with expanding enterprise budgets for automation projects, driven by labor shortages and increased focus on operational efficiency. Corporate buyers demonstrated willingness to pay premium prices for AI-enhanced automation platforms that deliver measurable ROI within 12-18 months.

If you need to-the-point data on this market, you can download our latest market pitch deck here

How much funding have RPA startups raised in H1 2025 and how does momentum compare to last year?

RPA startups secured approximately $12 billion in funding through the first half of 2025, matching the entire year's total for 2023 and indicating sustained investor confidence.

This H1 2025 pace suggests potential for $20-25 billion in full-year funding, slightly below 2024's record $22.8 billion but still representing robust growth. The funding composition shifted toward larger average deal sizes, with Series B and C rounds increasing while seed-stage activity moderated.

Notable H1 2025 rounds include Infinitus ($102.9 million), OpenBots ($90 million), and Kryon Systems ($12 million), demonstrating continued appetite for specialized vertical applications and AI-enhanced platforms. Healthcare-focused RPA companies attracted particular investor attention following successful enterprise deployments.

European and Asia-Pacific funding activity accelerated in H1 2025, reducing North America's market share from 60% to approximately 50% as regional ecosystems matured. This geographic diversification reflects growing enterprise automation adoption outside traditional US technology markets.

Planning your next move in this new space? Start with a clean visual breakdown of market size, models, and momentum.

Which of these startups are being acquired or considered as strategic targets by incumbents?

Microsoft, IBM, and SAP are expected to pursue acquisitions of mid-market RPA firms specializing in ERP integration and AI-powered document processing during 2025-2026.

UiPath's market position makes it a potential acquisition target for enterprise software giants seeking comprehensive automation capabilities, though its current valuation likely exceeds most buyers' acquisition appetite. Automation Anywhere's strategic partnerships with Salesforce and SoftBank may facilitate eventual acquisition discussions.

WorkFusion's focus on compliance-heavy processes makes it attractive to financial services software providers and regulatory technology companies seeking integrated automation solutions. Their pre-trained AI workers for AML and KYC processes address specific enterprise pain points that command premium valuations.

Smaller specialized players including Kryon Systems and OpenBots represent more accessible acquisition targets for larger automation vendors seeking specific capabilities like process discovery or vertical market expertise. Healthcare-focused RPA companies particularly attract interest from electronic health record providers and medical software companies.

The acquisition landscape reflects buyer preference for proven enterprise customer bases and recurring revenue models rather than early-stage technology development. Strategic acquirers prioritize integration capabilities with existing product suites over standalone RPA platforms.

What trends and signals point to where RPA funding and innovation might head in 2026?

Hyperautomation will become the standard expectation, with AI-first orchestration platforms replacing traditional rule-based RPA systems across enterprise buyers.

A significant consolidation wave is expected as pure-play RPA companies face acquisition pressure from ERP and cloud software incumbents seeking integrated automation capabilities. This will particularly impact mid-market RPA vendors without strong differentiation or vertical focus.

Edge computing and industry-specific RPA applications will attract increased funding, particularly for automated manufacturing, logistics, and energy sector implementations. These specialized use cases command higher margins and face less competitive pressure than horizontal enterprise platforms.

Generative AI convergence represents the most significant trend, with large language model-driven bot creation through conversational prompts replacing traditional workflow programming. This technology shift will favor companies with strong AI research capabilities and extensive training data.

Investment patterns suggest geographic expansion beyond North America and Europe, with significant funding expected in Latin America, Southeast Asia, and Middle East markets driven by government digitization initiatives and financial services automation requirements.

Conclusion

Sources

1. Auxiliobits - RPA in 2025 Trends
2. YourStory - Startup News Daily Roundup
3. The Future List - Top Startup Funding Deals 2025
4. SaaS Startups - Top RPA Companies
5. Flobotics - RPA Statistics
6. Robotics Roundup - Issue 11
7. Story Pitch Decks - Q1 2025 Funding Boom
8. Seed Table - Best RPA Startups