What are the recent wearable announcements?

This blog post has been written by the person who has mapped the wearable technology market in a clean and beautiful presentation

The 2025 wearable technology landscape reveals a market shifting toward discrete health monitoring devices and FDA-cleared medical capabilities. Smart rings have emerged as the fastest-growing category with 88.4% growth in 2024, while traditional smartwatches face pricing pressures from Chinese competitors capturing 53% market share in Q1 2025.

And if you need to understand this market in 30 minutes with the latest information, you can download our quick market pitch.

Summary

The 2025 wearable market is characterized by FDA-cleared health sensors in rings, AI-enhanced smartwatches, and prototype AR glasses targeting enterprise applications. Smart rings now command $349-549 price points with medical-grade ECG capabilities, while smartwatch prices remain stable despite increased competition from Chinese manufacturers gaining 53% combined market share.

Product Category Key 2025 Innovations Price Range (USD) Market Growth
Smart Rings FDA-cleared ECG, sleep apnea testing, 8-day battery life, AI health coaching $299-549 +88.4% (2024)
Smartwatches Dual-processor architecture, 5-day battery, Galaxy AI integration, sleep apnea detection $349-799 +2.5% (forecast)
AR Glasses Real-time translation, 6DoF tracking, Gemini AI assistant, enterprise partnerships $699-1,000 Prototype stage
Earbuds FDA-authorized hearing aid functionality, 27-hour battery, sleep mode optimization $149-249 +8.0% (forecast)
Fitness Trackers Body composition analysis, 100+ workout modes, dual-band GPS $200-400 +4.1% (overall)
Health Monitors Continuous glucose monitoring claims, pulse oximetry, temperature sensing $250-500 Medical validation pending
Enterprise Wearables AI-powered industrial guidance, waveguide optics, spatial computing SDKs $800-1,200 B2B adoption growing

Get a Clear, Visual
Overview of This Market

We've already structured this market in a clean, concise, and up-to-date presentation. If you don't have time to waste digging around, download it now.

DOWNLOAD THE DECK

What are the most talked-about wearable tech products announced in 2025?

The OnePlus Watch 3 dominates 2025 discussions with its dual-processor Wear OS architecture combining Snapdragon W5 and BES2800 MCU for 5-day battery life at $349-499.

Samsung's Galaxy Watch 7 introduces Galaxy AI insights for body composition analysis and sleep apnea detection across 100+ workout modes. Apple Watch Series 10 features the largest wide-angle OLED display ever with 80% charge in 30 minutes and advanced sleep sensors.

Circular Ring 2 represents the smart ring breakthrough with FDA-cleared ECG for atrial fibrillation detection, 8-day battery in eco mode, and AI health assistant "Kira" at $349-549. Happy Ring earns FDA clearance for at-home sleep apnea testing, integrating telemedicine platforms for direct physician consultation.

Google's AR prototype glasses feature undetectable form factor with real-time translation and Gemini AI assistant, partnering with Samsung and Warby Parker for distribution. Xreal Air 2 Ultra delivers Sony Micro-OLED displays with 6DoF tracking at $699, while Vuzix integrates Ramblr AI for industrial applications.

Need a clear, elegant overview of a market? Browse our structured slide decks for a quick, visual deep dive.

Which companies launched new wearable devices in 2025 and what are their specifications?

OnePlus launched Watch 3 in April 2025 with dual-processor design, stainless steel/titanium build, sapphire-glass AMOLED display, and ECG pending FDA clearance.

Company Product Key Specifications Launch Date Price
OnePlus Watch 3 Snapdragon W5 + BES2800 MCU, 5-day battery, sapphire glass, Wear OS 4.0 April 2025 $349-499
Samsung Galaxy Watch 7 Galaxy AI insights, body composition, sleep apnea detection, MicroLED display Q2 2025 ~$399
Circular Ring 2 FDA-cleared ECG, PPG sensors, 8-day battery, digital sizing via smartphone Pre-order Feb/Mar $349-549
Happy Health Happy Ring FDA-cleared sleep test, 24/7 biometrics, telemedicine integration Mid-2025 $299-399
Xreal Air 2 Ultra Sony Micro-OLED, 6DoF tracking, 80g titanium frame, spatial computing SDK Available $699
Belkin SoundForm Anywhere Semi-open design, 27-hour battery, IPX-4, sleep mode optimization Q2 2025 $149
Apple AirPods Pro 2 Hearing FDA-authorized hearing aid, Conversation Boost, adaptive EQ Available $249
Wearable Technology Market fundraising

If you want fresh and clear data on this market, you can download our latest market pitch deck here

What market segments are these wearables targeting?

Health and medical applications dominate 2025 wearable launches, with FDA-cleared devices targeting clinical-grade monitoring and home healthcare delivery.

Circular Ring 2 and Happy Ring specifically target medical professionals and patients requiring continuous ECG monitoring and sleep disorder diagnosis. These devices integrate with healthcare systems for HIPAA-compliant data sharing and physician consultations.

Fitness and sports segments focus on body composition analysis, recovery metrics, and advanced GPS tracking. Galaxy Watch 7 and OnePlus Watch 3 offer 100+ workout modes with real-time coaching powered by AI algorithms analyzing heart rate variability and lactate threshold.

Sleep and recovery monitoring represents a specialized niche with Happy Ring providing FDA-cleared obstructive sleep apnea diagnosis at home, eliminating traditional sleep lab requirements. SoundForm earbuds optimize sleep mode stability for overnight wear without discomfort.

Productivity and AR applications target enterprise users with Google's prototype glasses offering real-time translation for international business, while Vuzix smart glasses provide AI-powered industrial guidance for manufacturing and logistics operations.

Which devices are shipping versus prototype stage?

Currently shipping devices include Apple Watch Series 10, Galaxy Watch 7, Apple AirPods Pro 2 with hearing features, Xreal Air 2 Ultra, and SoundForm Anywhere earbuds.

Pre-order status applies to OnePlus Watch 3 (shipping April 15, 2025), Circular Ring 2 (pre-orders launched February 2025), and Happy Ring (available mid-2025 through direct-to-consumer and insurance partnerships).

Prototype and concept stage includes Google AR glasses, Vuzix next-generation smart glasses, and various CES 2025 demonstrations from emerging companies. These prototypes typically require 12-18 months for commercial availability.

Manufacturing delays affect some launches, with OnePlus Watch 3 initially postponed from March to April 2025 due to tariff considerations and supply chain optimization. Pre-order bundles include free Nord Buds to maintain customer engagement during delays.

The Market Pitch
Without the Noise

We have prepared a clean, beautiful and structured summary of this market, ideal if you want to get smart fast, or present it clearly.

DOWNLOAD

What are the sales numbers and pre-order figures for prominent 2025 launches?

OnePlus Watch 3 pre-orders began in March 2025 with shipping scheduled for April 15, though specific unit figures remain undisclosed by the company.

Chinese manufacturers Huawei and Xiaomi achieved 53% combined market share in Q1 2025 wearables, representing 53% year-over-year growth and intensifying competition against Apple's traditional dominance. This shift demonstrates significant consumer migration toward value-oriented alternatives.

Circular Ring 2 pre-orders launched February 2025, building on Ring 1 sales of "couple tens of thousands" units in 2022. The company's FDA clearance for ECG functionality positions Ring 2 for substantially higher volumes targeting healthcare applications.

Happy Ring operates through direct-to-consumer sales and insurance partnerships, with major U.S. insurers covering sleep-test services. Revenue models include device sales, subscription services, and telemedicine consultation fees.

Industry-wide Q1 2025 shipments show earwear leading at 355.8 million units (+8.9% growth), smartwatches at 155.3 million units (+2.5% forecast), and smart rings at 2.33 million units (+88.4% in 2024).

How do 2025 wearable prices compare to previous models and competitors?

Smart ring pricing increased significantly with medical-grade features, as Circular Ring 2 costs $349-549 versus Ring 1's $259-399, representing a $90 base price increase for FDA-cleared ECG capabilities.

Category 2025 Model 2025 Price 2024 Comparable Price Change
Smartwatch OnePlus Watch 3 $349-499 OnePlus Watch 2 ($329) +$20-170
Smartwatch Galaxy Watch 7 ~$399 Galaxy Watch 6 ($279) +$120
Smartwatch Apple Watch 10 $399-799 Series 9 ($399-799) Unchanged
Smart Ring Circular Ring 2 $349-549 Circular Ring 1 ($259-399) +$90
Smart Ring Happy Ring $299-399 No direct predecessor New category
AR Glasses Xreal Air 2 Ultra $699 No comparable 2024 model New segment
Earbuds AirPods Pro 2 Hearing $249 AirPods Pro 1 ($249) Unchanged

Wondering who's shaping this fast-moving industry? Our slides map out the top players and challengers in seconds.

Wearable Technology Market companies startups

If you need to-the-point data on this market, you can download our latest market pitch deck here

What new technologies are being introduced in 2025 wearables?

FDA-cleared ECG sensors in smart rings represent the most significant technological advancement, enabling atrial fibrillation detection in devices weighing under 5 grams.

AI integration spans multiple platforms with Samsung's Galaxy AI providing personalized health insights, Google's Gemini AI powering real-time translation in AR glasses, and Circular's "Kira" assistant offering health coaching based on biometric patterns.

Display technologies include Apple's wide-angle OLED for improved visibility, Samsung's MicroLED for enhanced brightness and efficiency, and Xreal's Sony Micro-OLED delivering full-HD per eye in lightweight AR glasses.

Dual-processor architectures in OnePlus Watch 3 separate high-performance and efficiency cores, extending battery life to 5 days while maintaining Wear OS responsiveness. This approach addresses the primary consumer complaint of frequent charging.

Digital sizing innovations eliminate physical ring sizing kits through smartphone-based radiographic measurement, reducing friction in direct-to-consumer sales channels for smart rings.

Multi-band noise control and hearing technologies in AirPods Pro 2 include Adaptive Audio, Media Assist, and Conversation Boost, transforming consumer earbuds into FDA-authorized hearing aids for mild-to-moderate hearing loss.

What partnerships are announced alongside these wearable launches?

Vuzix partnered with Ramblr to integrate real-time AI guidance for industrial and consumer AR applications, targeting manufacturing, logistics, and field service operations.

Google collaborates with Samsung for AR glasses development and Warby Parker for retail distribution, leveraging existing eyewear expertise and customer relationships. This partnership addresses the critical challenge of mainstream AR adoption through familiar retail channels.

OnePlus bundles Nord Buds with Watch 3 pre-orders, creating ecosystem synergy and offsetting delivery delays with additional value. This strategy mirrors Apple's approach to cross-device integration.

Happy Health integrates with major U.S. insurance providers for sleep-test coverage and partners with board-certified sleep physicians for telemedicine consultations. This end-to-end approach addresses regulatory requirements and reimbursement challenges in digital health.

Samsung's Galaxy AI partnership with health platforms enables data sharing with fitness apps, nutrition tracking services, and healthcare providers through secure APIs.

We've Already Mapped This Market

From key figures to models and players, everything's already in one structured and beautiful deck, ready to download.

DOWNLOAD

How are consumer and expert reviews positioning these wearables?

OnePlus Watch 3 receives praise for battery life and premium design but criticism for large 46mm size, prompting plans for a 43mm variant to address smaller wrists.

Circular Ring 2 earns recognition for ECG accuracy and 8-day battery life but faces criticism for increased weight (5g versus 2g) and lack of haptic feedback at launch. Expert reviews highlight the trade-off between medical capabilities and comfort.

Xreal Air 2 Ultra gains commendation for display quality at a fraction of Apple Vision Pro's $3,499 price, positioning AR glasses as accessible consumer technology rather than premium niche products.

Apple AirPods Pro 2 hearing features achieve widespread adoption among users with mild-to-moderate hearing loss, though audiologists note limitations for severe cases requiring professional-grade hearing aids.

T3 Awards 2025 winners span multiple price tiers, with high-end features like ECG monitoring and AI coaching now appearing in sub-$200 devices, democratizing previously premium technologies.

Wearable Technology Market business models

If you want to build or invest on this market, you can download our latest market pitch deck here

What regulatory and privacy hurdles are these wearables addressing?

FDA clearances dominate 2025 wearable regulatory landscape, with Circular Ring 2 approved for ECG atrial fibrillation detection, Happy Ring cleared for sleep apnea home testing, and AirPods Pro 2 authorized as over-the-counter hearing aids.

HIPAA compliance requirements drive secure data handling for clinical wearables, particularly Happy Ring's telemedicine platform requiring encrypted communication between patients and physicians. These devices must meet healthcare data protection standards exceeding consumer privacy laws.

Consumer data privacy focuses on opt-in consent for sharing audiograms, health metrics, and biometric patterns with third-party platforms. Users control granular permissions for fitness apps, insurance providers, and healthcare systems.

Unaddressed regulatory challenges include blood glucose monitoring claims remaining unapproved in many regions, with Thailand's FDA issuing warnings against unverified glucose-sensing devices marketed without proper clinical validation.

Cross-border data transfer regulations affect international wearable deployments, particularly for devices storing health information in cloud platforms subject to varying privacy laws across jurisdictions.

Which wearable categories are forecasted for fastest growth?

Smart rings lead growth projections with 88.4% expansion in 2024, driven by FDA-cleared medical capabilities and discrete form factors appealing to privacy-conscious consumers.

Looking for the latest market trends? We break them down in sharp, digestible presentations you can skim or share.

Earwear maintains steady growth at 355.8 million units forecast for 2025 (+8.0%), supported by hearing aid functionality and extended battery life improvements. This category benefits from aging demographics and increased hearing health awareness.

AR glasses represent the highest growth potential despite small current volumes (5.47 million units), with prototype-to-commercial transitions expected in late 2025 driving significant percentage increases from low baseline.

Smartwatches face growth deceleration to +2.5% in 2025 (155.3 million units) due to market saturation and increased competition from Chinese manufacturers offering similar features at lower prices.

Overall wearables market growth slows to 4.1% in 2025, indicating maturation and consolidation as the industry transitions from early adoption to mainstream integration.

What investment and startup opportunities emerge from 2025 trends?

Discrete health technology represents the highest-potential investment area, with smart rings and medical-grade sensors commanding premium pricing while maintaining rapid growth rates.

AI-enhanced wearable platforms offer significant opportunities for startups developing specialized algorithms for health coaching, industrial guidance, and real-time language processing. These software-focused companies can partner with hardware manufacturers for faster market entry.

AR glasses ecosystem development creates opportunities in content creation, enterprise applications, and spatial computing SDKs. With Google, Xreal, and Vuzix establishing hardware foundations, software developers can build vertical-specific solutions.

Hybrid wearable-telehealth platforms following Happy Ring's model present high-growth potential by combining device sales, subscription services, and healthcare provider networks. Insurance reimbursement creates sustainable revenue streams beyond hardware margins.

Digital health validation services emerge as regulatory requirements increase, with opportunities for companies specializing in FDA clearance, clinical trial management, and healthcare integration for wearable manufacturers.

Planning your next move in this new space? Start with a clean visual breakdown of market size, models, and momentum.

Conclusion

Sources

  1. OnePlus Watch 3 Pre-order Details
  2. OnePlus Watch 3 Pricing GSMArena
  3. Circular Ring 2 TechRadar
  4. Happy Ring FDA Clearance BioSpace
  5. Happy Ring FDA Clearance AASM
  6. Google AI Smart Glasses Axios
  7. Best Smart Glasses 2025 MTXR
  8. Vuzix Smart Glasses XR Today
  9. CES 2025 Wearables CRN
  10. FDA AirPods Pro 2 Authorization
  11. Huawei Xiaomi Q1 2025 Market Share
  12. Circular Ring 2 Laptop Mag
  13. IDC Wearables Tracker 2025
  14. T3 Awards 2025 Wearables
  15. Thailand FDA Glucose Monitoring Warning
Back to blog